If you’ve ever searched for a business online, you’ve likely come across the Google 3-Pack. This prominent feature showcases local businesses related to your search query on a map, along with their star ratings, addresses, and pricing information. Appearing in the Google 3-Pack can significantly impact your business, attracting more customers and increasing your revenue. In this article, we’ll explore what the Google 3-Pack is, how it can impact your business, the importance of being featured, advertising opportunities, and valuable tips to increase your chances of appearing in the 3-Pack.
What is the Google 3-Pack?
The Google 3-Pack refers to the top three search results displayed along with a map when searching for local businesses. Previously, Google showed a 7-Pack, but they later switched to a 3-Pack format. This change, along with the inclusion of a map, allows users to easily locate and choose from the top three results based on their proximity and other factors.
How Can It Impact Your Business?
Securing a spot in the Google 3-Pack can have a significant impact on your business. Ranking higher, increases the likelihood of attracting customers, while lower rankings may result in potential customers choosing competitors listed above you. Being featured prominently in the 3-Pack brings more foot traffic to your store, translating into increased revenue and opportunities for positive customer reviews, which further enhance your online reputation.
Why You Want Your Business to Be Featured:
The primary reason for aspiring to be featured in the Google 3-Pack is to drive more business. Higher rankings increase your visibility and make it more likely for potential customers to choose your business over competitors. Increased foot traffic not only leads to more sales but also allows customers to leave reviews, which play a vital role in boosting your overall ranking and reputation on Google.
Advertising And the Google 3-Pack:
Since 2016, Google has allowed advertisements to be shown in the Local Pack. Approximately 35% of local packs now include ads, presenting an opportunity for businesses to stand out amidst competition. By utilizing targeted advertisements, businesses can increase the chances of users clicking on their ads and converting into customers.
How To Set Up a Campaign:
To set up a campaign targeting the Google 3-Pack, you need a Google Ads account and a Google My Business page. With these in place, you can add a location extension to your Google Ads account, providing users with specific business location information. Ensuring your Google My Business information is up to date and accurate is essential. By targeting and bidding by location and incorporating location-related keywords in your campaign, you can effectively optimize your ads for the 3-Pack.
Tracking Your Keywords with Google Local Pack:
Once you’ve achieved a spot in the Google 3-Pack, it’s important to track your keywords and monitor your ranking. Search engine ranking algorithms can change quickly, potentially impacting your position in the 3-Pack. Regularly checking your rankings and monitoring Local Pack results can help you maintain your position and identify any necessary adjustments to your strategy.
The Powerful 360 virtual tour upgrade:
In conclusion, securing a spot in the Google 3-Pack can have a significant impact on your business, driving more customers to your store and increasing revenue. Being featured prominently in the 3-Pack not only increases your visibility but also allows customers to leave positive reviews, boosting your online reputation. To further enhance your chances of appearing in the 3-Pack, consider utilizing targeted advertisements to stand out amidst competition.
At 360photomotion, we understand the importance of optimizing your online presence to maximize your business’s potential. Our 360 virtual tours can play a crucial role in driving traffic to your business. By showcasing your establishment in a visually captivating and immersive way, potential customers can experience your business before even stepping foot through the door. This not only creates a lasting impression but also increases the likelihood of being featured in the Google 3-Pack.
Don’t miss out on the opportunity to elevate your business and attract more customers. Contact us at 360photomotion.com to schedule a free proposal and learn how our 360 virtual tours can help drive traffic to your business. Take the first step towards standing out in the digital landscape and securing your spot in the Google 3-Pack today.
Remember, your online presence matters, and we’re here to help you make it count.